Powershower created a smart showerhead with a mission to help save water. Building from their existing logo, I crafted a fresh visual identity with curated stock photography, a vibrant color palette, and modern typography pairing.

Together we brought this look to life across initial website designs, social content, and a look for brand films— all inspired by the energy and precision-driven feel of tech and performance brands. Check out how it all came together!

typography & color palette

visual world exploration

Inspired by performance brands, the visual world exploration included curating imagery that was active, sexy, and sleek. Crisp photography highlights water on skin and the product in action, transforming an everyday moment with a tech-forward edge. *use of stock photography

branded social posts

web design exploration

We worked together to design a Squarespace website that incorporated the new branding as they moved towards their release date and prepared for preorders.*

Caveat: client ended up choosing to build site on Shopify

Spec concept designs for the Powershower mobile app.

commercial art direction

I developed storyboards for the hero brand video as well as instructional How-To videos. I also provided visual guidelines of video supers for future use.

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