role
Freelance ACD (Art)
Project/CLIent
Essie BreakFix 2026
services
Creative Direction
Concept Ideation
Design
Pre Production
In store key visual
the campaign
Launch of the new BreakFix product, a breakthrough in its category.
A broken nail used to mean you had to start over but now, the impossible fix is finally possible. This campaign consisted of still key visuals for online and in-store as well as OLV.
VISUAL DIRECTION
The visual direction for the campaign is inspired by a modern art museum featuring classical elements like the MoMa meets Art Basel.
Crisp, minimal, with surrealist elements, airy lighting with natural light streaming in from windows, playful compositions and quirky art displays.
Agency
Gotham
creative team
Freelance ACD Art Director
Marielle Malamud
Freelance Creative Director
Elijah Park
Freelance Creative Director
Soomean Chang
Senior Art Director
Brooke Adler
Director
Damien Krisl
Photographer
Cécilia Poupon