Verizon Myth Breakers
role
Freelance Associate Creative Director (Art)
Project/CLIent
Verizon Social Activation 2021 for 5G on Samsung Galaxy S21
services
Concept Ideation
Creative Direction
Design
Pre Production
Run of Show
Production (Live Shoot)
the campaign
A livestream gaming demonstration starring Fortnite champion and world renowned gamer, Myth. Our gamer ‘breaks the myths’ about mobile gaming and launches the Samsung Galaxy S21 by playing Fornite while streaming the experience over 5G Ultra Wideband on his Twitch channel.
The live experience was gamified by inviting viewers to participate via Twitter polls leading up to and during the event.
An Interactive Experience
We invited viewers to participate via Twitter polls leading up to and during the event that would affect the stream in real time.
Our gamer, Myth live streamed on his Twitch channel from the Samsung S21 over Verizon 5G Ultra Wideband.
visual direction
Our creative used synthetic textures, colors, and energy from gaming through dynamic animation styles.
Stylized Set Design
Due to COVID, our gamer could not actually play outside. Instead he live streamed over 5G within sets that represent some of the outdoor places where it’s now possible to game with Verizon 5G.
**Due to COVID protocols, the shoot pivoted from 2 days to 1
moodboards
I provided mood boards to set designer for direction.
The stylized settings make the point about gaming on the go, and add visual interest to Myth’s usual Twitch stream.
Our Twitch event led up to a Verizon Superbowl Week activation in which Myth would enter a virtual Verizon 5G Stadium in Fortnite.
At the end of our Twitch stream Myth swapped sets into the Stadium themed location.
*Mood boards for set design reference
Leading up to super bowl week…
Agency
R/GA NY
creative team
Freelance ACD (Art)
Marielle Malamud
Freelance ACD (Copy)
Gino Click
GCDs
Aaron Mosher
David Yankelewitz
Senior Designer
Lucas Albrecht